16 Creative Ways to Market Your Coworking Space
November 24, 2015
We asked leading coworking visionaries for their top marketing tips. Here’s what they shared in their own words.
Melissa Mesku - Founding Editor, New Worker Magazine: One thing I've heard a lot of people say would be a good idea – though I haven't seen it done anywhere yet – is to hold a singles event. Coworking is a great place to meet people, and making that explicit beyond just business related networking events seems a smart choice. At the very least, it'd be fun. Aside from that, events in general are great, especially ones like hackathons where people spend long enough in the place, and invest enough emotional energy, that they feel connected to the space after they leave.
13 Entrepreneurs On Dealing with Stress and Anxiety
October 22, 2015
We asked 13 entrepreneurs, freelancers, and new economy movers-and-shakers to share their favorite strategies for dealing with stress and anxiety. Here’s what we found.
Melissa Mesku - Founding Editor, New Worker Magazine: I'm really terrible at work-life balance. Or maybe I'm great at work-life balance, but instead of it being something you balance on a daily basis, or a weekly basis, I only have balance if you look at it over the course of a calendar year. I tend to be a bit high-strung and would rather just work intensely, 100 percent, until I can't take it anymore. Then I take a long break and change everything: location, task, diet, sleep habits, even language, and I don't do any work except the bare minimum.
The biggest thing that reduces my anxiety is to balance my perspective. This means remembering that the world is big and I am but a speck of it. For me, the most reliable way to re-learn this is to spend some time in a place with a brilliant night sky.
When your parents didn't go to college
Toxic Free Talk Radio
Talk show episode: Detox your dentures
August 13, 2015
My guests today are Merinne Mesku and Melissa Mesku, sisters and co-founders of Pure Cure Dental Technology, LLC, the first company to address the toxins and allergens in dentures. Their flagship product, Pure Cure Denture Detox, reduces the residual toxic and allergenic substances that have been shown to leach from dentures and into the mouth. Merinne Mesku, CEO, graduated summa cum laude from Loma Linda University School of Dentistry and is a practicing Registered Dental Hygienist. Melissa Mesku is a writer, editor and designer with a degree in Environmental Science from UC Berkeley. The two sisters founded the small family company after their father, an award winning dental technician, was diagnosed with demyelinating toxic neuropathy from working with denture chemicals. In 2010, the company became the first to offer denture detoxification as a dental lab service. Since then, they’ve become the leading provider of information for the general public on denture toxicity and offer their research findings via their Free Report on Denture Toxicity. www.purecuretechnology.com | www.denturedetox.com
AM New York
Even with health reform, some New Yorkers “go naked” when it comes to health insurance
July 27, 2015
Melissa Mesku, co-founder of Pure Cure Dental Technology, has been uninsured most of her life. Insurance as it exists in the U.S. simply isn't worth it, said the East Village resident, who has lived abroad and finds many U.S. health care practices based on needless liability medicine. As for the risk she's undertaken, "I've had friends with insurance," who were hospitalized for months after catastrophes "and they still wound up bankrupt," she said. Mesku contends that instead of paying providers exorbitant prices when she needs medical care (as many uninsured do), she negotiates a discount.
The Naked Freelancer (Podcast)
Freelancers & Coworking: The Rise of The New Worker with Melissa Mesku
May 21, 2015
My guest for this episode is Melissa Mesku. She is a freaking rockstar. I met Melissa online and couldn’t wait to meet her in person at GCUC to record this session. Melissa has done a lot for the coworking movement and continues to be at the forefront of trends in coworking. And let me tell you, the girl knows how to bring people together. She’s charming and a natural born leader and I admire her quite a bit.
What 9 Millennials Did After College (Instead of Starting a Full-Time Job)
May 5, 2015
Things to Do After College Instead of Getting a Full-time Job
May 12, 2015
I’m willing to bet that many people looked at UC Berkeley graduate Melissa Mesku like she was crazy when she told them her post-grad plans. After graduation, she bought a fixer-upper house with 17 other people, built it into a housing co-operative, and started a nonprofit to run it. Many years and many jobs later for Melissa, that co-op is still going strong. “I called it a ‘reverse retirement,’” she says. “Having fun and doing random things while I was still young, expecting to pay it off later. It worked really well and I wouldn’t change it for a thing.” Melissa went on to become a national speaker on social justice, a language student in Guatemala, a high school teacher, a developer and content strategist, an entrepreneur, and a magazine editor.
Entrepreneurs Reveal the Type of Office Space Their Companies Call ‘Home’
April 15, 2015
Co-working improves work-life balance. “I typically work from coworking spaces. Working around others keeps me focused and gives me an easy way to bounce ideas off of others. It’s also a great social outlet. It also helps me stay connected to what’s going on in the world — otherwise it’s hard to keep up and hard to have work-life balance.”
How to Avoid Booking a Bad Vacation Rental
March 26, 2015
The vacation rental had "great pictures" but no reviews on Airbnb.com. Maybe that should have tipped off Melissa Mesku when she found the house during a popular convention week in Austin. When she checked in, Mesku discovered the camera had lied. "The home was more of a punk-rock flop house," says Mesku, a magazine editor from New York. "Parts of it were unfinished, and it was nearly unsuitable to live in." Mesku complained to Airbnb.com after her four-night stay and sent pictures of the dilapidated home. It refunded about one-third of her rate, and sent her a $30 gift certificate.
The Risks and Rewards of Teaching Abroad
February 4, 2015
Melissa Mesku knew teaching English abroad wasn’t going to help her pay the bills back home, so she bought a plane ticket to Guatemala shortly after her college graduation, knowing she’d have to live off savings. As part of that plan, she left behind pre-written checks for her student loans, which her parents sent to her student loan servicer every month. For others, paying bills from abroad proved problematic.
Why So Many College Graduates are Teaching Abroad
February 4, 2015
Mesku said teaching abroad didn’t help her save or earn much of a living while she did it, but it certainly paid off in other ways. “For a person that just came out of the school system, lines on a résumé are actually social capital,” Mesku says. “They were a huge help in my career trajectory.” While waiting on a visa to teach in Saudi Arabia, Mesku worked as a corporate English teacher in New York, and by the time the visa came through, she decided to stay where she is. Mesku now edits a magazine she founded, New Worker, in New York.
Melissa Mesku: Featured Member
February 2, 2015
“It was a random chain of events. I was a teacher and came here to kill time before starting a professorship in Saudi Arabia. While waiting for my visa, I started freelancing for the first time. By the time the visa finally came, I was hooked on freelancing and decided to stay here. Freelancing made me pick up other skills; that’s how I became a front end designer/developer. It also made me lonely, which is why I tried out coworking and started going to Meetups. That led me to the entrepreneur community in NYC, which led me to starting my own business, Pure Cure Dental Technology.”
“New Worker Magazine is for and by people who are navigating the future of work. It’s the publication of the global community of “coworkers” (people who work from coworking spaces). The magazine seeks to demystify the what, why, and how of independent and creative work. “Work” sounds like it could be an awfully boring topic, but it is our work that has the greatest power to transform the world, and our own lives. If you work from a coworking space, definitely reach out so we can give you a chance to tell your story to a global audience.”
“We should treat coworking like dating: anyone can look cool online, but you don’t know if they’re any good until you spend some time with them. Also relevant to the dating metaphor: coworking spaces may dress themselves up in designer clothes, but what counts is substance. For me, if the coworking space doesn’t have a welcoming and vibrant community, then what’s the point? After a couple of well-dressed disappointments, I eventually found a space that had a community of down-to-earth people I just clicked with. I’ve been coworking there for over two years and it definitely changed my life for the better. New York has more coworking spaces than nearly any other city in the world. Shop around.”
QNY News (Podcast)
The Sharing Economy
January 25, 2015
Wowza, the big #10 is here and it's all about sharing. Topics on today's show include Melissa Mesku of New Worker Magazine, a magazine for and by people who share co-working office space.
CBS This Morning (TV segment and article)
Co-working Spaces Popping Up Around the Country
December 2, 2014
"People are starting to realize that they're looking for community," New Worker Magazine editor Melissa Mesku said. There are so many co-working spaces popping up, the industry has its own publication. "A lot of people find themselves getting into freelancing because of the economic situation," Mesku said. "So as those grow, so will co-working.”
6 Creative Ways to Figure Out If You’ve Got a Good Business Idea
Melissa Mesku of New Worker Magazine told us that her co-working space was a great venue for discussing business ideas. “Just by being there, I have daily access to others from all walks of life; running ideas by each other is a daily habit,” she says. Since working in this collaborative environment with a community of talented professionals in other fields, she’s successfully started a web design studio and magazine.
The Coworking Community Expands with New Worker Magazine
October 18, 2014
“We're still pretty early into an era of new attitudes toward work: corporate work is disparaged, independent and entrepreneurial work is glorified, and the mantra: "do what you love" is still very much en vogue. We inherited these ideas but have only been playing them out for a short time, creating the need for experimentation and discourse. Coworking is a direct product of this shift, and attitudes spawned from this movement are resulting in new institutions, while simultaneously reshaping our culture and our material lives.”
“Much of the business press is devoted to the tech industry, where "tech" has come to mean app startups specifically. Some larger "tech" publications are part of the hype machine and share funding with the companies they report on. I feel this leaves a lot to be desired. Yes, coworking spaces are often home to app companies but they also include the wide range of freelancers and independent workers whose work often falls through the cracks, press-wise. The range of work that takes place in coworking spaces deserves its own coverage, and the perspective that coworkers can offer needs to be heard.”
“We want to establish the value of coworking, both for those inside it and those that haven't yet discovered it. Through storytelling, we can show the utility, variety, and richness of coworking communities, and also foster a shared identity among coworkers. Coworking is a global phenomenon and our numbers double every year, yet most coworking communities are local and don't explicitly connect with others.”
“We see massive potential if we come together and it starts by each of us recognizing that we belong to a diverse group of likeminded people. In the long run, we anticipate incorporating makerspaces, hackerspaces, incubators, accelerators, and other open collaborative work institutions. I foresee a social collaboration platform taking hold in the next few years that will be a game-changer.”
The Final Call
Blacks, Latino Educators Struggle in Profession
October 1, 2014
“I’m a woman of color and I taught English as a second language [ESL] for refugee and immigrant students and most of the newer teachers were also minorities at my school,” Ms. Mesku said. “I stayed for a year. Coming from a disadvantaged economic background, I simply couldn’t afford to continue to live on a teacher’s salary. If I wanted upward mobility, I had to move on to more lucrative work, especially considering the difficulties and commitments required to work in a hard-to-staff school and spending my own money to clothe and feed students and working 13 hours per day with no resources or books.”
8 Travelers Share the 12 Best Books to Learn Spanish
October 1, 2014
“Of the best books for learning Spanish, I highly recommend ¡Exacto! A Practical Guide to Spanish Grammar by Ane Ortega, et al. It’s incredibly straightforward and concise. Each grammar point is reinforced with a variety of explanations and examples so you can be confident you understand. It was my go-to resource while learning Spanish in Guatemala and Mexico, and my language teachers ended up buying a copy as well. There are so many grammar books, and grammar can be so dull, but this one keeps it simple without losing depth."
The Story Exchange
Don’t Let Your Mind Hold You Back
August 6, 2014
Melissa Mesku, the founder of Pure Cure Dental Technology (with locations in California and New York) had to coach herself through both fiscal and emotional issues in order to find success. When she spoke with us, she referenced an incident that would influence her attitude toward the professional world for a significant portion of her life.
“My parents suffered a work injustice that skewed my belief in the workplace and the economy. As a young adult, already disenfranchised, I steeped myself in the culture of what later became the Occupy movement,” she recalled of her earlier years. “Eventually I decided that being a drop-out wasn’t making a dent in the world, and wasn’t paying the bills.”
This realization — and her father’s subsequent disability, which created a need for Mesku to provide for her family — led her to start her own business. Through her own hard work (as well as the assistance of the entrepreneurship community) she has tapped into an integral part of her inner self.
“I bootstrapped a company based around a life-saving product I developed, which also vindicates my parents’ injustice, bringing the story full circle,” she said. “Being responsible for a product that people really need has motivated me to remove all barriers.”
The Washington Informer
Minority Teachers Abandon Classrooms
July 23, 2014
Melissa Mesku, who works for New Worker Magazine, said she once taught at a high school in a poverty-stricken neighborhood and circumstances made it difficult for her to continue her career. “I’m a woman of color and I taught English as a second language for refugee and immigrant students and most of the newer teachers were also minorities at my school,” Ms. Mesku said. ...
Makers of Barcelona
June 16, 2014
Offices are functioning as normal workplaces for freelancers and entrepreneurs working on their own projects, but according to an analysis by Melissa Mesku of New Worker Magazine, there is enormous potential for new kinds of working communities. The importance of the network and the establishment of cooperation in developing new ideas and products has never been more important. [Translated from Danish]
New Worker Magazine Launches Today
May 28, 2014
“Early on, we agreed to try a different tone and approach from what's already out there. It turns out this wasn't so hard: people love a chance to write earnestly about themselves and what they do, and can be remarkably clever and genuine when given free reign. At the heart of the magazine is a sense of camaraderie: we're all trying out this grand experiment, attempting to make a living doing independent work we value and enjoy. The major publications make it sound a bit glamorous when actually it's a combination of frightening and empowering, exciting and difficult, wise and absurd—we want this range to come through in each issue."
“Already there is a massive shift happening in the world of work, in the collaborative economy, etc. In some ways we are getting closer to creating a sane and healthy approach to our own labor and the global economy. A healthy shared workspace is ground zero for these changes. That capacity will grow exponentially as communities cross-pollinate, as the independent workforce surges, and as emerging online collaboration platforms achieve ubiquity in the coming years."
“The activist in me has one thing in common with the entrepreneurial spirit I love about coworking spaces: if you want something to happen, get a group together and go do it. As a student I lived in cooperative housing. The side-effect of living communally is that, in simply going to my house, I was surrounded by a wide variety of people who greatly influenced my trajectory. I loved it and went on to establish other cooperative houses. Coworking is similar. It's the workplace, re-imagined. Simply by going to work you're plugged in to a wider community. Many of our culture's dominant social institutions (the single-family home, the corporate workplace) fail to address our genuine social needs and economic realities, and actively contribute to our feeling disenfranchised. The good thing about all this is there's plenty of room for improvement."